MBMC

Advertising Department

Department Head	Telephone/Mobile Number	E-mail
Swapnil Sawant	8422811401	advertise@mbmc.gov.in

Introduction:

As per Sections 244, 245, 386, and 392 of the Maharashtra Municipal Corporation Act and the Maharashtra Municipal Corporation (Regulation and Control of Sky Signs and Advertisements) Rules, 2022, there are provisions for regulating advertisements and sky signs. Accordingly, in the Mira Bhayander Municipal Corporation area, the goal is to enhance the beauty of the city and increase the Corporation’s revenue through various types of advertisements such as hoardings (sky signs), advertisements on commercial establishments, shop signboards, and other types of ads.

Department Functions:

To regulate and control advertisement boards under the provisions of Sections 244 and 245 of the Maharashtra Municipal Corporation Act and the Maharashtra Municipal Corporation (Regulation and Control of Sky Signs and Advertisements) Rules, 2022.

To strive toward achieving revenue collection targets and undertake work related to the same.

To perform duties as per the directions issued by the Hon’ble Commissioner and Deputy Commissioner.

To conduct ward-wise surveys of advertisement boards on commercial establishments within the jurisdiction of Mira Bhayander Municipal Corporation, and accordingly levy charges and fulfill revenue targets.

To manage office and government correspondence and related administrative work.

Public Information Officer Details
Sr. No.	Public Information Officer	Designation	Jurisdiction as Public Information Officer	Full Address & Contact Number	Email ID	Appellate Authority
1	Mr. Swapnil Sawant	Assistant Commissioner	Mira Bhayander Municipal Corporation Jurisdiction	Shubham Arcade, 1st Floor, D-Mart Area, ahead of M.I.R.A. Hospital, Bhayander (West), Dist. Thane 401 101	Nil	Mrs. Kalpita Pimpale, Deputy Commissioner (Advertisement)

Appellate Authority Details
Sr. No.	Name of Appellate Authority	Designation	Jurisdiction as Appellate Authority	Reporting Public Information Officer	Full Address / Contact Number
1	Mrs. Kalpita Pimple, Deputy Commissioner (Advertisement)	Deputy Commissioner	Mira Bhayandar Municipal Corporation Jurisdiction	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)	Sw. Indira Gandhi Bhavan, Head Office, 3rd Floor, Bhayandar (E)

List of Department Members
Sr.No.	Name	Designation	Contact Number
1	Mrs. Kalpita Pimple	Deputy Commissioner	8655512639
2	Mr. Swapnil Sawant	Assistant Commissioner (Advertisement)	8422811401
3	Mr. Kashinath Bhoye	Clerk	8600216820
4	Mr. Sahil Ughade	Clerk	9987250833
5	Mrs. Poonam Mali	Balwadi Teacher	8652070071
6	Mrs. Madhuri Vasant Zhendekar (Chitke)	Computer Operator	9867747879
7	Mr. Rajesh Pitkar	Peon	9967205714
8	Mr. Bharat Bhoir	Peon	7821914859
9	Mr. Shivaji Vekhandhe	Watchman	8390292196
10	Mr. Rohit Chandaliya	Sanitation Worker	7045298012
11	Mr. Tushar Mhatre	Sanitation Worker	7741948841
12	Mr. Anant Bhere	Labourer	9819432761

Detailed Duty Chart of Officers and Employees of the Advertisement Department
Sr.No.	Designation & Name	Legal Provision / Authority	Duties & Responsibilities
1	Dr. Sambhaji Panpatte, Additional Commissioner-2	1) MMC Act Section 244(2)	- Oversee and direct the operations of the Advertisement Department
		2) Section 245 & Maharashtra Municipal Corporations (Regulation & Control of Sky-signs and Advertisements) Rules, 2022
		3) Adm.. Resolution No. 282 dated 02/03/2023
2	Mrs. Kalpita Pimple, Deputy Commissioner (Advt.)	Same as above	- Policy decisions, tenders, agreements, work orders
			- Appellate Authority under RTI Act, 2005
			- Administrative control over staff
			- Reviewing confidential reports
			- Issuing permanent advertisement hoarding licenses on private properties
			- Issuing temporary licenses for up to or more than 1 year
			- Record management oversight
3	Mr. Swapnil Sawant, Assistant Commissioner (Advt.)	As per the above provisions	- Daily supervision of staff
			- Ensure advertisement revenue targets
			- Guide policy implementation via tenders & agreements
			- Submit staff confidential reports
			- Approve permanent/temporary hoardings
			- Public Information Officer under RTI Act
4	Mr. Kashinath Bhoye, Clerk (Table 1)	As per the above provisions	- Annual survey of shops (Wards 1–6) for ad boards, recovery fees
			- Submit proposals, tenders, and contracts timely manner
			- Handle permissions/renewals/fees, and communication with stakeholders
			- Assistant PIO under the RTI Act
			- Handle elected officials' queries, public hearings, and legal issues
			- Budget estimates
			- Audit replies
			- Handle e-office complaints
			- Remove unauthorized ads as per HC orders
			- Coordinate illegal ad reports
5	Mr. Sahil Ughade, Clerk (Table 2)	Same as above	- Same as above, clerk duties (covers Wards 1–6)
6	Mrs. Poonam Mali, Balwadi Teacher (Table 3)	Same as above	- Inward-outward entry of department proposals
			- Daily collection and record of advertisement fees
			- Help prepare budget estimates
7	Mrs. Madhuri Zhendekar (Chitke), Computer Operator (Table 4)	Same as above	- Draft all department documentation on the computer
			- Handle digital permissions, proposals, and renewals
			- Assistant PIO duties
			- Budget data preparation
			- Typing audit objections
			- E-office complaints
			- Draft letters to remove unauthorized hoardings
			- Coordinate with zonal officers on illegal ads
			- Respond to email complaints
			- Other assigned computer work
8	Mr. Shivaji Vekhande, Guard	Same as above	- Distribute bills for ad boards in Ward 1
			- Distribute notices and letters
			- Remove unauthorized ads
			- Follow other orders
9	Mr. Bharat Bhoir, Peon	Same as above	- Conduct a board survey in Ward 2
			- Distribute ad bills, notices, letters
			- Remove unauthorized ads
			- Deposit cheques and cash in the bank
			- Support office tasks
10	Mr. Rohit Chandaliya, Sanitation Worker	Same as above	- Distribute ad bills in Ward 3
			- Remove unauthorized ads
			- Distribute letters
			- Assist as needed
11	Mr. Tushar Mhatre, Sanitation Worker	Same as above	- Handle ad bills in Ward 4
			- Distribute notices
			- Remove unauthorized ads
			- Deposit cash/cheques
			- Office support duties
12	Mr. Anant Bhere, Laborer	Same as above	- Distribute ad bills in Ward 5
			- Remove unauthorized ads
			- Distribute correspondence
			- Other assigned duties
13	Mr. Rajesh Pitkar, Peon	Same as above	- Handle ad bills for Ward 6
			- Distribute notices
			- Remove unauthorized ads
			- Assist superiors as directed

Citizen Charter – 2024-25
Advertisement Department – Mira Bhayandar Municipal Corporation
Sr. No.	Details of Services	Name & Designation of Service Providing Officers/Employees	Prescribed Time Limit for Providing Service	Name & Designation of Supervising Officer for Complaints (if service is delayed)
1	Acceptance of various types of application forms	Mr. Kashinath Bhoye, Clerk	During office working hours	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mr. Sahil Ughde, Clerk		Mrs. Kalpita Pimpale, Deputy Commissioner
		Mrs. Poonam Mali, Balwadi Teacher
2	Scrutiny and approval of applications related to permanent hoardings/displays or other related requests	Mr. Kashinath Bhoye, Clerk	7 Days	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mr. Sahil Ughde, Clerk		Mrs. Kalpita Pimpale, Deputy Commissioner
3	Action against unauthorized/expired hoardings and displays	Mr. Kashinath Bhoye, Clerk	Daily / As and when required	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mr. Sahil Ughde, Clerk		Mrs. Kalpita Pimpale, Deputy Commissioner
4	Action on applications received through Hon. Corporators, MLAs, MPs, Janata Darbar, Lokshahi Din, etc.	Mr. Kashinath Bhoye, Clerk	10 Days	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mr. Sahil Ughde, Clerk		Mrs. Kalpita Pimpale, Deputy Commissioner
5	Granting permission for new hoardings (sky signs) or communicating deficiencies	Mr. Kashinath Bhoye, Clerk	45 Days	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mr. Sahil Ughde, Clerk		Mrs. Kalpita Pimpale, Deputy Commissioner
6	Survey, assessment, demand, and recovery of advertisement boards on commercial establishments in Mira Bhayandar city	Mr. Kashinath Bhoye, Clerk	Daily / As and when required	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mr. Sahil Ughde, Clerk		Mrs. Kalpita Pimpale, Deputy Commissioner
7	Submission of received cheques/demand drafts/cash related to advertisement fees to the Municipal Fund within the prescribed time	Mr. Sahil Ughde, Clerk	Daily / As and when required	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mrs. Poonam Mali, Balwadi Teacher		Mrs. Kalpita Pimpale, Deputy Commissioner
8	Office duties related to the control and regulation of advertisement boards as per provisions of Sections 244 & 245 of the Maharashtra Municipal Corporation Act and Maharashtra Municipal Corporation (Sky Signs and Advertisements) Rules, 2022	Mr. Kashinath Bhoye, Clerk	Daily	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mr. Sahil Ughde, Clerk		Mrs. Kalpita Pimpale, Deputy Commissioner
9	Survey and collection of advertisement tax from shops/establishments in municipal limits, maintaining inward/outward register, correspondence and revenue recovery from contracted hoardings/private hoardings/pollution control boards/canopy boards, RTI and other official correspondence	Mr. Kashinath Bhoye, Clerk	Daily	Mr. Swapnil Sawant, Asst. Commissioner (Advertisement)
		Mr. Sahil Ughde, Clerk		Mrs. Kalpita Pimpale, Deputy Commissioner
		Mrs. Poonam Mali, Balwadi Teacher

Advertisement Department – Draft Organizational Structure

Commissioner

│

Additional Commissioner - II

│

Deputy Commissioner (Advertisement)

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Assistant Commissioner (Advertisement)

│

Clerk

│

Peon

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Sanitation Worker

Department Profile: Advertisement Department
Field	Details
Office Name	Advertisement Department, Mira-Bhayander Municipal Corporation
Office Address	Shubham Arcade, 1st Floor, D-Mart Premises, Ahead of M.I.R.A. Hospital, Bhayander (West), Dist. Thane – 401 101
Head of Department	Deputy Commissioner (Advertisement), Mira-Bhayander Municipal Corporation, Bhayander (West), Dist. Thane
Name of Government Department	Advertisement Department
Administrative Ministry	Urban Development Department
Jurisdiction	Mira-Bhayander city – Geographical area: 79 sq. km / Functional scope
Key Functions	1) Conducting surveys of advertisements displayed on shops and establishments within the municipal area and collecting advertisement fees accordingly.
Key Functions	2) Granting permissions and collecting fees for contract hoardings/private hoardings (on permanent structures) erected on municipal or private land, following relevant rules and resolutions.
Department Goal / Policy	1) To increase municipal revenue and maintain city cleanliness and aesthetics by regulating hoardings (sky-signs) and exploring new sources of advertisement revenue.
Department Goal / Policy	2) To take strict action against unauthorized and illegal permanent hoardings within the municipal limits and ensure prevention of their reinstallation.
Policy	As mentioned above.
Staffing	All relevant employees across all categories (Total: 6)
Departmental Work	Conducting surveys of shops and establishments for advertisement fee recovery. Ensuring regular collection and record maintenance of contract hoardings, private hoardings, and pollution/environment display boards. Also responsible for the timely preparation of responses to government/semi-government correspondence and Right to Information (RTI) requests received by the department.

Responsibility for occupying and vacating the places provided by the Municipal Corporation for 60 Municipal Officers and Employees :-

Under Section 60 of the Mumbai Provincial Municipal Corporation Act, 1949	Answer
1 ) Any municipal officer or employee occupying any premises provided to him for residence by the Municipal Corporation shall -	Absolute
(a) The occupation of such premises shall be subject to such terms and conditions as may be prescribed by the Municipal Corporation generally or in special cases , and	Absolute
( b ) Notwithstanding anything contained in any law for the time being in force , he shall vacate such office on his resignation from the service of the Municipal Corporation , on his dismissal , removal or retirement or whenever the Commissioner , with the consent of the Municipal Corporation , considers it necessary and desirable to direct him to do so .	Absolute
( 2 ) If any person who is bound or ordered to vacate any premises under sub - section ( 1 ) fails to do so , the Commissioner may order such person to vacate such premises and may take steps to prevent such person from remaining in or re - entering such premises .	Absolute
3 ) In relation to a municipal officer or employee appointed under section 20 , the provisions of this section shall apply as if the words “ Commissioner ” and “ Transport Manager ” had been inserted therein .	Absolute
VIII ) Details of financial assistance programmes for major services provided or works carried out by the Municipal Corporation and the manner and criteria for determining beneficiaries for such programmes :	Absolute
4 ) Details of the master plan , city development plan or any other plan related to the development of the municipal area :	Absolute
5 ) The State Government , by notification in the Gazette , shall specify the details of the major construction works , as well as the cost of the construction , the period of completion and the details of the contract .	Absolute
Eleven ) Details of Municipal Fund , i.e. income received from the following items in the previous year :- a) Taxes , duties , cesses and surcharges , rents received from property , fees received from licenses and permits ;	Absolute
b ) Uncollected taxes , duties , cesses and surcharges , rents received from property , fees received from licenses and permits and the reasons for non - collection ;	Absolute
a) The share of taxes collected by the State Government transferred to the Municipal Corporation and the grants received by the Municipal Corporation ;	Absolute
d ) Plans , projects and other matters assigned or entrusted to the Municipal Corporation . Grants given by the State Government for the implementation of the plans , their nature and limits of appropriation ;	Absolute
b) Money raised through donations or contributions received from the public or non-governmental agencies ; etc.	Absolute
6 ) Annual budgetary provision allocated to each ward ;	Absolute
Such other information as may be prescribed	Absolute

Detailed Nature of Work:-

The advertisements on shops and establishments in the municipal area are surveyed and assessed, and the advertisement fee is collected accordingly.

To perform duties as directed by the Hon'ble Commissioner.

To take action to control and regulate advertisement hoardings as per the provisions of Sections 244, 245 of the Maharashtra Municipal Corporation Act and the Maharashtra Municipal Corporation (Regulation and Control of Display of Sky Signs and Advertisements Rules- 2022).

To make efforts to meet the recovery target and to get the subordinates to work accordingly.

To supervise and control the actions and activities of the clerks and employees as per the orders of the Hon'ble Commissioner.

Implementing government decisions, circulars, and orders

Available Services : -

Draw a chart of the structure of the Municipal Corporation's website management/e-governance authority, like a family tree chart, and show the offices and contact addresses at each level. The chart is attached.

Office Phone Number:- 28193028, 28181183, 28181353, 28145985, 28192828

Time: 9.45 am to 6.15 pm.

For weekly holidays and special services: - Weekends and Sundays ,as well as public holidays

Sl. No.	Designation	Authority – Administrative	According to which law / rule / government circular?
1	Asst Commissioner ( Advertisement)	1. To survey the shops and establishments in the municipal area and direct the clerical staff regarding the recovery of advertisement fees. 2. To make efforts to meet the recovery target and to ensure that the employees under his/her authority work accordingly. 3. To perform duties as directed by the Hon'ble Commissioner. 4. To take action to control and regulate advertisement hoardings as per the provisions of Sections 244, 245 of the Maharashtra Municipal Corporation Act and the Maharashtra Municipal Corporation (Regulation and Control of Display of Sky Signs and Advertisements) Rules- 2022 .	To take action to control and regulate advertisement hoardings as per the provisions of Sections 244, 245 of the Maharashtra Municipal Corporation Act and the Maharashtra Municipal Corporation (Regulation and Control of Display of Sky Signs and Advertisements Rules- 2022) .
2.	Clerk	To survey shops and establishments in the municipal area and collect advertisement fees. Performing daily work under the Advertisement Department. Distributing incoming and outgoing payments and proposals to the concerned , bringing correspondence to the notice of the Deputy Commissioner (Advertisement) and performing other tasks as ordered by the superiors.	To take action to control and regulate advertisement hoardings as per the provisions of Sections 244, 245 of the Maharashtra Municipal Corporation Act and the Maharashtra Municipal Corporation (Regulation and Control of Display of Sky Signs and Advertisements Rules- 2022) .
3.	Soldier/Sergeant/Laborer	To perform assigned tasks within the department, to distribute survey forms/notices of unauthorized advertisements, to perform other tasks as ordered by superiors .